Dr. Asad Abbas Jaffari | Regulatory Affairs | Excellence in Research Award

Birmingham City University | United Kingdom

Dr. Asad Abbas Jaffari is an accomplished academic leader, marketing educator, and management professional whose career spans higher education, research, academic administration, and industry engagement. He serves as a Programme Leader for Online MBA and MSc Management at Birmingham City University, where he oversees the design, management, and delivery of postgraduate curricula while ensuring that academic regulations, learning outcomes, and quality assurance standards are consistently upheld. In this role, he provides strategic guidance to colleagues, enhances teaching and assessment practices, and actively contributes to improving the overall student experience through data-driven improvements, effective resource planning, and innovative curriculum development. Alongside his leadership responsibilities, he lectures in Marketing, delivering undergraduate, postgraduate, and doctoral teaching grounded in contemporary, practice-oriented approaches. His commitment to student success is evident through his personal tutoring, supervision, module leadership, and his role in supporting marketing and recruitment initiatives within the university.Before joining Birmingham City University, Dr. Jaffari held key academic roles in the United Kingdom, including positions at Teesside University and Kingston University ISC, where he taught marketing, supported doctoral students, facilitated online engagement, and developed module materials and assessments. His earlier academic career in Pakistan included extensive teaching and leadership experience at the University of Sargodha, where he contributed to curriculum design, research supervision, academic administration, training coordination, and strategic school management. He has also held influential additional roles, such as Director of Seminars and Workshops and Head/Coordinator of a Business School, where he led academic teams, strengthened industry linkages, organized large-scale academic events, and secured sponsorships to support training and development activities.Beyond academia, Dr. Jaffari has professional experience in the hospitality sector in London, where he contributed to customer experience management, marketing strategy, staff development, and service-quality enhancement. His research expertise spans marketing, strategic management, innovation, and international business, with contributions as a keynote speaker, scientific committee member, guest editor, and editorial board reviewer. He has secured competitive research grants and actively participates in global academic networks. Widely recognized for his dedication to teaching excellence, mentorship, and academic leadership, Dr. Jaffari continues to make a significant impact on students, colleagues, and the broader scholarly community through his dynamic, student-centered, and research-informed approach to higher education.

Profile: Google Scholar

Featured Publications

Javed, H. A., Jaffari, A. A., & Rahim, M. (2014). Leadership styles and employees’ job satisfaction: A case from the private banking sector of Pakistan. Journal of Asian Business Strategy, 4(3), 41‑?

Javed, I., Mustafa, G., Ashfaq, M., Yasmeen, R., Ghafoor, A., Yasin, M., Jaffari, A. A., … (2018). Competitiveness in agricultural trade of Pakistan with United Arab Emirates. Pakistan Journal of Agricultural Sciences, 55(3), 12‑?

Jaffari, A. A., Foroudi, P., Palazzo, M., & Akbari, M. (2024). Enriching the concept of employer branding: Investigating its impact in the service sector. Employee Relations: The International Journal, 46(7), 1446‑1482

Jaffari, A. A. (2021). Influence of employer branding on employer of choice and organisation performance: A study of service sector employees’ perception in Pakistan. University of the West of Scotland

Chen, N., Jaffari, A. A., Muzaffar, A., & Rahman (n.d.). Integrating explainable AI and corporate social responsibility for sustainable practices. Unpublished manuscript.