Dr H.G. Parsa, University of Denver, United States
Dr. H.G. Parsa is a distinguished scholar in hospitality and business management, with a Ph.D. from Virginia Tech. He has held prominent positions, including Barron Hilton Chair in Lodging at the University of Denver. His research spans corporate social responsibility, sustainability, revenue management, and entrepreneurship. Dr. Parsa has earned multiple awards, including the Hospitality Educator of the Year in Ohio and served as a keynote speaker globally. He is a visiting professor at prestigious institutions worldwide. His expertise is sought by top organizations like Marriott and McDonald’s. He’s also an advisory board member for the Hispanic Restaurant Association. 🌍📚🏨🍴
Publication Profile
Scopus
Education
Dr. H.G. Parsa holds a Ph.D. from Virginia Tech, where he won the International Franchise Association Research Competition for his dissertation on “Exploratory Investigation of Organization Power, and Its Impact on Strategy Implementation and Firm Performance in Hospitality Franchise Systems.” He earned his M.S. from the University of Arkansas and M.Sc. and B.Sc. (Honors) from Osmania University, India. Dr. Parsa also completed Business Management coursework at the University of Central Oklahoma. His research is guided by esteemed advisors, including Dr. Mahmood A. Khan and Dr. James R. Brown. 📚🏆🎓
International Recognition
Dr. H.G. Parsa is an internationally recognized expert in hospitality education and research, with a global impact reflected in his teaching appointments and collaborations across various countries. His extensive experience includes visiting professorships in France 🇫🇷, Vietnam 🇻🇳, India 🇮🇳, and many more, contributing to the development of hospitality programs worldwide. Dr. Parsa’s research focuses on advancing the field through cross-cultural perspectives and innovative educational strategies. His global presence and commitment to enhancing hospitality education have earned him recognition as a leading figure in the academic community 🌍🎓. His work continues to shape the future of hospitality studies.
Awards and Honors
Dr. H.G. Parsa is widely recognized as a leading expert in his field, having been nominated for prestigious awards such as the Willie McCool Breakthrough Award. He was also a finalist for the Fulbright and Nehru-Fulbright Distinguished Chair Awards, highlighting his significant contributions to academia. In addition to these accolades, Dr. Parsa has been invited as a keynote speaker at several international conferences, showcasing his expertise and global recognition. These achievements reflect his dedication and impact, positioning him as a respected figure in his professional community. 🏅🌍🎤📚
Experience
Dr. H.G. Parsa is a distinguished academic and visiting professor with extensive international experience. He has held teaching roles at renowned institutions such as Vin University (Vietnam), Institut Paul Bocuse (France), University of Southern California (USA), and several universities across India, Taiwan, and Europe. Currently, Dr. Parsa serves as the Barron Hilton Chair in Lodging & Professor at the University of Denver’s Fritz Knoebel School of Hospitality Management. He is also an Associate Editor for prestigious journals like the Journal of Hospitality and Tourism Research and Cornell Hospitality Management. 🌍📚🍴✈️🎓
Research Contribution
Dr. H.G. Parsa’s research focuses on key areas of business and hospitality, including Corporate Social Responsibility (CSR), green practices, and sustainability 🌱. His work also explores revenue management, pricing strategies, and revenue analytics in hospitality 🍽️📊. Additionally, he delves into the entrepreneurship of restaurant ventures, analyzing macro and micro factors contributing to restaurant failures 🍴💡. His studies extend to consumer behavior, exploring restaurant attributes and their influence on willingness to pay and patronize 🏷️🍔. Dr. Parsa is also interested in marketing strategies, branding, franchising, and tracking changing American food habits 🍔📉.
Presentations
Dr. H.G. Parsa has contributed extensively to hospitality and tourism research. His award-winning case studies include Swachh Bharath Campaign and the Indian Tourism Industry (2019), and Hospitality with a Heart and Soul (2014), which won the Best Case Research Award. He has also co-authored impactful works, such as Chipotle Mexican Grill: A Sustainability Champion Going Global with China (2018). Dr. Parsa has presented at prominent conferences, including the Euro CHIRE and Revenue Management Conferences, addressing topics like restaurant revenue performance, classification frameworks, and the impact of CSR on consumer behavior. 🌍🏆🍽️📚
Publication Top Notes
Hedonic and utilitarian motivations and the role of trust in using food delivery apps: an investigation from a developing economy
Hotels and shared economy accommodations: an analysis of business traveler preferences
The Criticality of Public Policy in Hospitality and Tourism Research
Airbnb and Business Travelers: A Prospect Theory Explanation
Why Restaurants Fail? Part V: Role of Economic Factors, Risk, Density, Location, Cuisine, Health Code Violations and GIS Factors
New Classification System for the U.S. Restaurant Industry: Application of Utilitarian and Hedonic Continuum Model